Whilst all automotive businesses should have an established and well informed website; in today’s highly competitive industry, dealerships must have a cutting edge website if they want to be set aside from the rest.

Statistics show that the average car buyer spends between 14 and 15 hours shopping for a vehicle and about nine of these are spent online. So it’s important that your website is informative, engaging and highly effective at driving and tracking traffic.

To do this, you must stay current.

Your website should be constantly updated to ensure all information is as up-to-date and accurate as possible. It’s important to remember that making a sale may hinge on your ability to showcase as much detail as possible and create a seamless and enjoyable online experience for your customers.

According to survey conducted by Auto Dealer Monthly.com, “Nearly half of all buyers visited the website of the dealership where they purchased or leased a vehicle. It is critical that dealership websites are user friendly, compelling, consistent across devices and accurately reflect the pricing, incentives services and amenities that are offered when the consumer visits the brick-and-mortar dealership.”

According to that same survey by Auto Dealer Monthly, “Dealership websites drive dealership visits, but less than half (47 percent) of new-car buyers would give dealership websites a score of 8 to 10 on a scale of 10. Dealerships do a little better with used-car buyers, but only 60 percent gave dealership websites 8-to-10 ratings.”

Ellen Zur, of Auto Lead magazine adds, “Allow people to get the information they need while getting to know your brand, before committing to anything.” She goes on to suggest, “Make your dealership website a one-stop for car shoppers and your dealership will do what other dealerships are not.”

Source: Cyberlead Inc | Why a Great Website in Important for your Automotive Dealership