Toyota Australia has sold out of its first allocation of the all new Supra in the first online sales of this type by the company.

The reservation window opened in mind-June and within the first seven minutes the first 100 orders were reserved. Toyota Australia was also recently able to secure additional units, allowing this first window to be extended to 150 reservations in total. This full allocation was snapped up within the first 22 minutes of the window opening.

Reservations were made through 63 dealers with a broad spread around all states and territories including a strong representation from rural dealerships.

Overall demand was skewed towards the high-grade GTS with more than 80 per cent of orders for this variant.

The most popular colours ordered were Nurburg Matte Grey, Goodwood Grey, Monza Red and Fuji White with the first year’s allocation of the highly limited Nurburg Matte Grey now completely sold out.

“We know through our own research that there was a high demand and excitement for GR Supra in the market,” said Sean Hanley, Toyota Australia Vice President Sales and Marketing. “We did not expect that selling online would be an issue for us but were just amazed at how quickly the first one hundred reservations were made.

“We will work hard with our Supra concierge to make the experience for these customers something special, befitting this iconic sportscar.”

Source: Motor Trader E-Magazine (July 2019)

9 Jul 2019