MTA Queensland’s used car division is making it simpler for dealers to connect with each other and customers, with the adoption of online Facebook groups.

With the current climate brought about by the COVID pandemic making it imperatively more important for businesses to digitise their operations and develop a staunch online presence, Facebook has quickly become a necessary platform for businesses to connect with, and in many cases do businesses with, customers.

One such way of connecting on Facebook is through Facebook groups. Groups is a powerful marketing tool that allows businesses to develop an online community that grants two-way communication with customers. It can also be used as a platform for like-minded business owners to connect with each other and stay up to date on the latest news and events relevant to all.

Understanding the necessity of such an online group, MTA Queensland’s Automotive Remarketing Division (ARD), representing retail second-hand dealerships, recently developed the ‘Qld Used Car Dealers’ Facebook group.

An initiative of ARD Chair Peter Dever, Managing Director of Supamerc in Coopers Plains, the ‘Qld Used Car Dealers’ group represents a communal place for Queensland used car dealers to engage and discuss all things related to the used car sector of the automotive industry.

Open to both MTA Queensland members and non-members, the group is moderated daily to ensure all questions and queries and responded to in a timely manner and allows the moderators to explain and promote the many member offerings and benefits available to members of MTA Queensland.

Additionally, the ARD has also created a second Facebook group, aimed at allowing quality Queensland used car dealers to safely and securely advertise and sell their second-hand vehicles to customers. ‘Used car 4 U’ is open to both MTA Queensland members and non-members, as well as the public, who can be assured that the vehicles advertised through the page are being sold through trusted dealers.

MTA Queensland encourages all licensed used car dealers in Queensland to jump on to Facebook and join both the Used car 4 U and Qld Used Car Dealers groups and join the conversation today.

Source: Motor Trader e-Magazine (July 2021)

9 July 2021