The Small Business Digital Champions Project is an Australian Government initiative intended to educate and equip Australian small businesses to thrive in the digital economy.

The project aims to show small businesses how to become more effective and competitive through the adoption of and engagement with digital technology.

As part of the project, 15 industry associations were selected to participate over a two-year period, providing advice to their organisation’s members. MTA Queensland was selected as one of these industry associations and has continued to provide guidance on various aspects of digital adoption.

The Association has worked with over 600 members delivering free automotive advice, as well as introducing a cost-effective website building and maintenance platform.

Through MTA Queensland, members can learn about technology trends and adoption, hardware, software, digital training, online content development, online digital planning, and receive coaching and support. Due to the economic consequences of COVID-19, MTA Queensland is also offering general business advice to support its small business members.

One member, Carline Enoggera, went through a digital transformation due to a change in ownership. Through MTA Queensland’s assistance, Carline Enoggera was provided with several face-to-face sessions where MTA Queensland provided extensive feedback, advice and digital support in order to attract additional customers and expand into new markets. The resources provided have allowed Carline Enoggera to embrace their social media presence as well as take charge of their new website.

MTA Queensland has shared their members’ success stories through Member Digital Journeys.

As part of the project, numerous video resources have been made available to MTA Queensland members who are looking for digital advice. These videos cover the core web vitals for 2021, social media for automotive businesses and technology adoption through the pandemic.

During one of the most recent workshops, participants were given insight into how digital technologies could benefit their business operations. Covering topics such as securing online business and data, leveraging cloud services to reduce risk, and implementing software services to optimize operations. The workshop provided information for business owners at all stages of growth.

In addition to the Digital Champions project, MTA Queensland hosts the Carmageddon symposium, where experts deliver keynotes and participate in panels discussing the impact of technology on the future of mobility. The next Carmageddon will be held on 22 July 2021.

To find out more about the Small Business Digital Champions Project, click HERE. 

19 January 2021