MTA Queensland is launching a new and wide-ranging marketing campaign to remind consumers that using the services of an MTA Queensland member business is the best choice when it comes to meeting their automotive needs.

The new campaign will launch across all media platforms – from social media to hardcopy, digital newspapers and major publications – making MTA Queensland more visible to the public than ever and ensure that consumers, no matter what type of service they are after, know the business that displays the Association’s name, logo and branding is a business they can trust to deliver quality, professional services.

MTA Queensland’s visibility is already substantial, of course. In 2021, for example, the MTA Queensland websites recorded more than 625,000 views, while its social media reach saw nearly 400,000 users see its content across various platforms including Facebook, Instagram, YouTube, Twitter, and LinkedIn. Also last year, MTA Queensland’s media reach – that is the number of people who saw the Association mentioned across all media outlets, including television and print media – peaked at more than 2.1 million people.

In fact, in just the past month, many Queenslanders will have seen MTA Queensland referenced on their television screens as Group CEO Rod Camm appeared on channels 10, Seven, and Nine commenting on issues including fuel pricing, written-off vehicles and the floods that affected the southeast of the state.

Appearance such as this stem from MTA Queensland’s role as the voice for automotive businesses. Its work championing the industry and advocating on its behalf saw 17 submissions (including on trading hours, automotive franchising, right to repair, and future fuels strategy) made to governments State and Federal in 2021, and it is partly through this work that media outlets see MTA Queensland as a go-to for comment on many issues.

MTA Queensland’s reputation is, then, one of a respected and trusted organisation, and that reputation is reflected in its members, who pledge to adhere to a set of values that underpins any enterprise that wishes to stand the test of time and be successful.

Those values – be Honest, Professional, Transparent, Courteous, Integrous, Caring, Innovative, Proactive, Accountable, and Compliant – are words to live by for any business, and are central to MTA Queensland membership. And that means the public can trust they will not only receive the service they want and expect but know that there is the support of an organisation with nearly 100 years of leadership and experience behind any member business they use.

For an MTA Queensland member, it is a logical move to advertise their relationship with the Association and use that connection to its fullest extent. And they are encouraged to do so. Using the MTA Queensland logo and branding, and making it a highly visible part of a business’s communication – especially with the public – is a sure-fire way of cementing its position as a reliable, ethical, and trustworthy enterprise.

From adding MTA Queensland’s logo to a website, email signature, business cards, online profiles, and social media pages, to installing signage, banners and flags, the ways of broadcasting a business’s affiliation with the Association are many, and MTA Queensland can help members achieve this broadening of their profile. Logos and graphics can be accessed and downloaded from the member portal HERE, as can posters that remind the public that dealing with a member business means they ‘won’t get taken for a ride.’ Any assistance needed regarding how to incorporate those elements into websites and other platforms can be had by contacting MTA Queensland at info@mtaq.com.au.

And incorporating MTA Queensland as part of a member’s communication strategy does work.

For Peter Dever, owner of the Supamerc car dealership in Brisbane, and Chair of the Association’s Automotive Remarketing Division, advertising his business as a member of MTA Queensland has been a winner for years, and he uses relevant branding and graphics across his media outreach.

“We use it in all our online advertising – on Facebook and Carsales – and it’s on our own website and on our premises,” he said. “And customers absolutely do respond to seeing that we are members. I have sold vehicles to people who have specifically said that they had seen we are an MTA Queensland member and liked the fact they were dealing with someone who is professional.

“And in the age of the internet, that is important,” he added. “The internet has turned every backyarder or private seller into a ‘car dealer’ because they can advertise their vehicle online with a multitude of photos. Putting the MTA Queensland logo in our messaging and stating that any customer will be dealing with an MTA Queensland member sets us apart.”

Peter is not alone. Many members display the MTA Queensland branding in their business in some form or another and say that it is a mark that gives confidence to their customers.

Now, more than ever perhaps, the relationship with MTA Queensland is one worth celebrating, said Rod Camm, MTA Queensland Group CEO. After COVID, the recent flooding disaster, and the rise of living expenses across the board, consumers are more conscious of where their money is going than ever before.

“MTA Queensland members are committed to values and ethical business, so we believe it is imperative that consumers know the difference. That is, only use businesses you can trust – pick an MTA Queensland member and they will look after you,” said Mr Camm. “And that is the message we will be pushing, so it just makes sense that the more visible a business’s membership is, the easier it is for consumers to find them.”

Source: Motor Trader e-Magazine (April 2022) 

14 April 2022