LAND ROVER CELEBRATES 70 YEARS WITH TREK TO ‘LAND OF LAND ROVERS’
Land Rover has taken its 70th anniversary celebrations to a remote rural community in West Bengal – a community that relies on a fleet of classic models for its very survival.
Known as the ‘Land of Land Rovers’, the rural location deep in the Himalayas is reliant on a fleet of meticulously maintained Series Land Rovers dating back as far as 1957.
The villagers have to make a 31km journey through spectacular landscape to make a living. Towering gradients, rock-strewn pony tracks and treacherous weather are just some of the hazards faced on a daily basis by the residents and their Land Rovers on the journey to the hilltop village, which sits at an altitude of 3,636m.
Land Rovers team visited the remarkable collection of Series models, which provides a vital role for the community as reliable and unstoppable all-terrain transport.
Land Rover is marking this milestone with a series of celebrations throughout 2018, including a special broadcast, record-breaking convoys and a display in London’s Design Museum.
Source: https://dev.mtaq.com.au/motor-trader-september-2018/
07 Sept 2018