Two of the world’s leading technology companies are teaming up and heading to the automotive sector together. Qualcomm, a leading semiconductor and wireless communication technology company, and Salesforce, one of the world’s largest software companies and the maker of the Customer Relationship Management (CRM) systems, are set to collaborate on development of a new intelligent connected vehicle platform for the automotive industry.

The new platform, which will utilise Qualcomm’s Snapdragon tech and Salesforce’s Automotive Cloud system, intends to give manufacturers, fleet providers, auto finance groups and others the ability to design and deliver new, personalised customer experiences that can be updated throughout a vehicle’s life.

According to Salesforce, 93 per cent of all automotive companies agree that first-party data – such as website interaction, in-app usage, and purchase/service history – will help them improve the customer experience, and Qualcomm and Salesforce aim to provide carmakers with the means to deliver experiences that use vehicle and driver data, including fast or real-time alerts, specific offers, predictive services, and more.

This should, the companies said, result in the building of experiences that extend a carmaker’s brand, help them stay connected to customers with monetisable connected services.

Source: Motor Trader e-Magazine (February 2023)

24 February 2023