The first Porsche Studio concept store in Australia has officially opened its doors in Brisbane.

Launched in conjunction with Porsche Centre Brisbane and Eagers Automotive, the new Studio forms part of the Automall West Precinct at Indooroopilly Shopping Centre.

A wide range of models will be on display, as well as a cafe for customers, a merchandise shop, and a “fitting lounge” where buyers can configure and order their car. Test drive bookings are also on offer.

Porsche Cars Australia managing director and CEO, Daniel Schmollinger, said the new retail space is designed to focus on showcasing the brand’s innovation, as well as maximising customer convenience by offering a high-quality experience and enjoyable opportunities for contact with the brand and its products.

“Our retail formats are evolving for the future, so it is exciting to see the first Porsche Studio in Australia now open.”

“We opened our first ‘Destination Porsche’ dealership late last year, and now our first Porsche Studio. These new and exciting touchpoints give us different ways to interact with our Porsche owners, both new and existing.

“The Porsche Studio is a great place for like-minded people, be they Porsche owners or fans, to meet and interact with our brand, products and technology.”

Source: Porsche | Porsche Studio Brisbane Opens in Indooroopilly

3 May 2022