The COVID-19 pandemic continues to cause disruption, with Queensland the latest to experience lockdown due to the Delta variant.

Since the start of this pandemic, our industry has shown great resilience, and a capacity to adapt (or is that now a pivot) to changing demands. This has been the result of a combination of factors. Adaptability, certainly, but also a range of other behavioural shifts.

The impact of these shifts have been both profound and sudden. An apparent fear of missing out has changed consumer preferences, as we have all been bombarded with online opportunities including shopping, exercise classes, cooking shows and the list goes on.

As an industry, we need to ask why have these shifts occurred? Why did people rush out and buy cars, motorcycles and accessories? Understanding this will help to prepare and identify which of these changes may ‘stick’ post-pandemic.

We are already seeing new opportunities emerge that look set to remain for some time to come. Re-imagined business models and fast-changing technology are driving the industry forward. For businesses willing to embrace innovation, new prospects are emerging that will see them remain at the forefront of the industry.

MTA Queensland intends ensuring members are equipped with the information and resources to enable them to reimagine their future.

10 August 2021