CUPRA Australia has announced its line-up for its 2022 launch with two SUVs and a hatchback, featuring a range of performance and plug-in hybrid (PHEV) powertrains.

The local launch line-up will comprise of three models – the CUPRA Formentor crossover SUV, the CUPRA Ateca SUV, and the CUPRA Leon hatchback (pictured below).

The Formentor and Leon models will be available with the choice of three petrol engines and as Plug-in hybrids. The Ateca will be available with a 221kW petrol engine with 4DRIVE AWD.

Australia will be the first market where CUPRA will operate exclusively as a performance brand. It is envisaged that the CUPRA range’s recommended retail pricing will start just north of $40,000 and finish just above $60,000.

To be sold online and via an agency structure, the brand will, the company says, be highly visible nationally via pop-up sales points and outlets based in existing high-profile retail environments.

CUPRA vehicles will be able to be serviced within selected outlets of the Volkswagen Group network. They will be covered by a factory-backed, five-year/unlimited kilometre warranty. Details of service plans will be announced closer to the local launch.

The Australian launch of the CUPRA brand and its line-up is planned for Q2 2022.

Source: Motor Trader e-Magazine (July 2021) 

16 July 2021