Genesis, the luxury division of Hyundai, has launched its first ‘Studio’, in Sydney’s Pitt Street Mall, marking the launch of the Genesis brand in Australia. 

The flagship studio was unveiled by Manfred Fitzgerald, Executive Vice President, Global Head of the Genesis Brand.

The company says that the launch of Genesis Studio Sydney introduces a new premium customer experience to the Australian market and will be joined by Genesis Studios in Melbourne and Brisbane next year.

“I am delighted to unveil Genesis in Australia with the grand opening of our flagship Genesis Studio in Sydney,” said Mr Fitzgerald.

“Genesis Studio Sydney ushers in a new exclusive way to buy and own a luxury car, providing customers with all-encompassing premium ownership experience.”

The Studio will showcase the latest G70 and G80 luxury sedans, which will be joined next year by the brand’s first SUV.

The Genesis Studio experience will be complemented by the Genesis To You program, which will give customers a test drive home-delivery service, a convenient handover delivery for new purchases, and concierge pick-up and delivery for scheduled servicing.

Genesis Experience Executives will, the company says, meet the needs of Studio visitors, and provide customers with an individual point of contact from evaluation to purchase, which then continues throughout their Genesis vehicle ownership.

Completing the offering is an ownership proposition that gives Genesis customers a five-year/unlimited kilometre warranty, five years free scheduled servicing, five years 24/7 roadside assist, 5 years free map updates and a five-year subscription to Genesis Connected Services and the ‘Genesis To You’ valet service.

There’s also a two-year complimentary subscription to the Genesis Lifestyle program, incorporating benefits such as a Lifestyle Concierge and Global Privileges, which includes travel and medical assistance.

Source: Motor Trader E-Magazine (July 2019)

10 Jul 2019